Marketing Manager

Marketing Manager — Job Description Job Title: Marketing Manager Department: Marketing Reports To: Head of Marketing / General Manager Employment Type: Full-time Job Summary The Marketing Manager is responsible for developing and executing marketing strategies that increase brand awareness, attract new customers, drive sales, and strengthen customer engagement. The role involves managing campaigns across digital and traditional channels, analyzing marketing performance, and coordinating marketing activities to achieve business objectives. Key Responsibilities - Develop and implement comprehensive marketing strategies and campaigns. - Manage digital marketing activities, including social media, email marketing, content marketing, and online advertising. - Conduct market research to identify customer needs, market trends, and competitive opportunities. - Develop and maintain the company's brand identity and positioning. - Plan and manage promotional campaigns, events, and product launches. - Create and oversee marketing content, including advertisements, website content, brochures, and social media materials. - Manage marketing budgets and ensure effective use of resources. - Monitor and analyze campaign performance using relevant marketing metrics and analytics tools. - Work closely with the sales team to generate and nurture leads and support revenue growth. - Build relationships with agencies, media partners, influencers, vendors, and other external stakeholders. - Identify new marketing opportunities and recommend strategies for business growth. - Prepare regular marketing reports and present performance results to management. - Lead, mentor, and coordinate marketing team members where applicable. Requirements - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 3–5 years of experience in marketing, preferably in a managerial or supervisory position. - Strong knowledge of digital marketing, social media, branding, and marketing analytics. - Excellent communication, presentation, and interpersonal skills. - Strong project management and organizational abilities. - Creative and strategic thinking with strong problem-solving skills. - Ability to manage multiple projects and meet deadlines. - Proficiency with marketing and analytics tools is an advantage. Key Performance Indicators (KPIs) - Lead generation and conversion rates - Sales and revenue growth from marketing activities - Brand awareness and customer engagement - Website and social media performance - Marketing campaign ROI - Customer acquisition and retention - Marketing budget efficiency Personal Attributes The ideal candidate is creative, results-driven, analytical, proactive, commercially minded, and capable of working independently while collaborating effectively with other departments. Hi

• Marketing Manager — Key Tasks
• Develop and execute monthly and annual marketing plans.
• Research target markets, customers, competitors, and industry trends.
• Plan and manage marketing campaigns from concept to completion.
• Create and manage social media content and marketing calendars.
• Oversee digital advertising campaigns across relevant platforms.
• Coordinate the creation of promotional materials, graphics, videos, and other marketing content.
• Manage the company's website and ensure marketing information is accurate and up to date.
• Develop email and SMS marketing campaigns to engage existing and potential customers.
• Generate and manage leads in collaboration with the sales team.
• Organize promotional events, exhibitions, product launches, and customer engagement activities.
• Coordinate with external agencies, designers, media organizations, influencers, and suppliers.
• Monitor competitors and identify new opportunities for the business.
• Track marketing expenses and manage the approved marketing budget.
• Monitor campaign performance and prepare weekly, monthly, and quarterly reports.
• Analyze marketing data and recommend improvements based on results.
• Maintain consistent company branding across all marketing channels.
• Develop strategies to improve customer acquisition, engagement, and retention.
• Support sales initiatives with appropriate promotional campaigns and marketing materials.
• Handle customer feedback and identify marketing opportunities from customer insights.
• Stay updated on new marketing trends, technologies, and best practices.
• Set marketing targets and track progress against agreed KPIs.
• Lead and supervise marketing staff where applicable.
• Perform other marketing-related duties assigned by management.

• Communication

Employment type

Full time

Work arrangement

Hybrid

Industry

Marketing & Advertising

Minimum rating

4.0 stars

Status

Open